Born and raised in the vibrant Northeast—hailing from the fabulous borough of Brooklyn, New York City, where fashion, culture, and bold expression collide—Cherisse Branch embodies the very essence of style, resilience, and purpose.
With roots grounded in one of the world’s most iconic fashion capitals, she carried that undeniable flair and ambition south in 1992, making a bold and life-shaping move to Columbia, South Carolina. There, she attended Benedict College, earning her Bachelor of Science in Marketing, while also becoming a proud member of the illustrious Alpha Kappa Alpha Sorority, Incorporated—an organization that mirrors her lifelong commitment to sisterhood, scholarship, and service.
Today, Cherisse remains an active and impactful member of the Upsilon Omega Omega Chapter in Irmo, South Carolina, where she continues to pour into her community through volunteerism, mentorship, and meaningful engagement. Her presence is one of grace, leadership, and intention—leaving a lasting impression everywhere she goes.
A dynamic entrepreneur and true creative visionary, Cherisse is a licensed cosmetologist at Styles Confidential Hair Studio in Columbia, South Carolina, where she specializes in healthy hair care and protective styling.
Yet her creativity extends far beyond the chair—she is a fashion force in her own right, designing breathtaking custom gowns and couture pieces that transform fabric into wearable art. Each design is a statement—bold, elegant, and uniquely tailored to celebrate the individuality of every woman she touches.
Through her brand, The Personal Touch by Cherisse, clients are invited into a world of bespoke luxury—where fabulous, custom-made gowns are thoughtfully crafted to perfection and complemented by stunning, custom jewelry pieces that complete the look. It is more than fashion—it is an experience of confidence, beauty, and personal expression.
Expanding her voice beyond fashion and business, Cherisse also connects with audiences through meaningful conversation as co-host of the weekly podcast, Love & Life Lounge with Cherisse and Malik. Through this platform, she engages in authentic discussions centered around relationship longevity, life experiences, and navigating the complexities of love and personal growth—offering both insight and inspiration to listeners near and far.
In 2012, following the sudden loss of her husband, Cherisse transformed personal tragedy into purposeful impact by founding Proud Storm Survivors, a nonprofit organization dedicated to empowering women through healing, restoration, and community. Through workshops, conferences, and outreach initiatives—including its signature Christmas Adoption Program—she provides support, hope, and resources to women and families in need, reinforcing her unwavering commitment to service and upliftment.
Cherisse’s pageant journey is equally a reflection of her perseverance, poise, and trailblazing spirit. She was crowned Ms. South Carolina American Beauties Plus 2019 and went on to make history as the first inaugural Ms. National Sorority Pageant winner in 2021. Today, she proudly holds the titles of Ms. Sparkle Nation 2025/2026 and Ms. American Beauties 2025/2026, using her platforms to uplift, mentor, and inspire women to walk boldly and unapologetically in their purpose.
From couture creations to community impact, from heartfelt conversations to crown-worthy excellence, Cherisse Branch stands as a living testament that purpose can rise from any storm. Through beauty, service, faith, and fashion, she continues to inspire a legacy of healing, empowerment, and undeniable style—proving that wholeness, joy, and brilliance await on the other side.
